Digital marketing: expense or investment?

In this episode of Marketing Morsels for Restaurants, we tackle the critical question: Is digital marketing an expense or an investment? Join us as we explore the nuances of digital marketing strategies specifically tailored for restaurant owners. Michael sheds light on how effectively utilizing online tools can not only enhance your restaurant's visibility but also lead to substantial customer growth and increased profits. With insights into budgeting for marketing efforts and measuring return on investment, this episode is packed with practical advice designed to help small to medium restaurant owners navigate the digital landscape. Whether you're questioning your current marketing spend or eager to harness the power of the internet for growth, this discussion is tailored for you. Tune in to discover how to make informed decisions and elevate your restaurant's success through strategic digital marketing.